IAM LiveSmart partnership with Boundless coming to an end

Over the last year, IAM RoadSmart has trialled a partnership with the leading external member benefits company Boundless in response to members stating ‘no benefits’ as a key reason for leaving IAM RoadSmart. We created the IAM LiveSmart portal and promoted it to members. However, the registration and use of the site by members was limited and the number of members who left citing ‘no benefits’ remained the same. After a year the charity has decided to end the trial and to focus on the core member benefits of insurance and car and motorcycle purchase discounts and accessories. IAM RoadSmart will be conducting further research with membership to see if there are other partnerships members would welcome and use.

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