Table of Contents Editorial The best Christmas present for the SAM charity is advanced rider passes and UK Government spending on safer roads. Our team of unpaid highly skilled, volunteer trainers took a well-deserved day off last Saturday. No, they didn’t stay at home, they went riding. We thank them
This week’s Sheffield Advanced Motorcyclists newsletter is packed with exciting updates! As Christmas approaches, we reflect on the challenges many face and encourage everyone to lend a helping hand. Discover the latest in motorcycle deals, including massive discounts on premium models, and stay informed about important discussions on rider licensing
In this week’s newsletter, we celebrate the success of the SAM Christmas party and reflect on the evolution of motorcycling culture. From the thrilling FIM Awards in Lausanne to the dramatic shift in bike registrations—adventure bikes now dominate the market—there’s much to explore. We highlight the impact of government policies
UK motorcycling this week has been defined by political frustration, creative industry responses, and fresh efforts to bring in new riders, especially younger ones.
Politically, the big talking point was the 2025 Autumn Budget, which motorcycling groups say missed a key chance to back bikes as affordable, low‑impact transport for
Riding a motorcycle comes with risks. In an accident, motorcyclists’ injuries are likely to be more serious than those of other road users. To reduce these risks, the Biker I.C.E. (In Case of Emergency) Card is a simple but essential tool for riders. It’s easy to use and convenient to carry. It can be folded to fit in your wallet and handed to anyone who needs it, not just accident responders.
The Biker I.C.E. Card contains all necessary information. It has contact information, important health, medical and doctor’s details, a list of medications and your doctor’s contact. If you’re in an accident, emergency services can use the card to quickly understand your health and medical needs t0 provide you with the best care possible.
Just fill in your email address below. We will keep you updated of any design changes. The card is given as FREE public service that you can use and share as many times as you like. You simply add details like your NHS or travel insurance numbers, as these can help emergency responders access your healthcare records or handle costs when travelling abroad.
Sheffield Advanced Motorcyclists, well known for our quality assured advanced rider training, support the use of this card. It can be a critical safety tool. While training improves road safety, the card ensures you get the right help should things go wrong.
Download your Biker I.C.E. Card NOW, for safer rides and peace of mind!