Saturday Meetings:
SAM Associates, Observers and members
meet at 9am each Saturday (throughout
the year) at Meadowhall Retail Park,
Attercliffe Common, Sheffield S9 2YZ
Monthly Club Nights: are held at 7.30pm Treeton Miners Welfare, Arundel Road, Treeton, Rotherham S60 5PW
Table of Contents Editorial The past week in motorcycling has been dominated by safety reforms, major manufacturer activity, and significant industry disruption. In the UK, the Department for Transport’s newly published collision figures prompted industry bodies to call for stronger support and reform to protect riders . Safety also featured
Motorcycling enjoyed another positive week, with Europe’s motorcycle market continuing strong growth during 2026 and the UK sharing in rising registrations. Manufacturers remain focused on new motorcycles, advanced electronics and electric technology, while safety stays high on the political agenda.
The World Health Organization has highlighted falling global road deaths but says continued progress depends on better rider training and safer transport systems. Meanwhile, UK industry groups continue calling for simpler motorcycle licensing that improves rider competence without discouraging newcomers. Riders heading to Spain should also prepare for new motorcycle equipment requirements later this year.
Riding a motorcycle comes with risks. In an accident, motorcyclists’ injuries are likely to be more serious than those of other road users. To reduce these risks, the Biker I.C.E. (In Case of Emergency) Card is a simple but essential tool for riders. It’s easy to use and convenient to carry. It can be folded to fit in your wallet and handed to anyone who needs it, not just accident responders.
The Biker I.C.E. Card contains all necessary information. It has contact information, important health, medical and doctor’s details, a list of medications and your doctor’s contact. If you’re in an accident, emergency services can use the card to quickly understand your health and medical needs t0 provide you with the best care possible.
Just fill in your email address below. We will keep you updated of any design changes. The card is given as FREE public service that you can use and share as many times as you like. You simply add details like your NHS or travel insurance numbers, as these can help emergency responders access your healthcare records or handle costs when travelling abroad.
Sheffield Advanced Motorcyclists, well known for our quality assured advanced rider training, support the use of this card. It can be a critical safety tool. While training improves road safety, the card ensures you get the right help should things go wrong.
Download your Biker I.C.E. Card NOW, for safer rides and peace of mind!
