Here’s a list of reasons to join us!

    • ALL riding skills need

      ongoing practice

    • Improved concentration
    • Better observation
    • Better anticipation & planning
    • Better bike handling
    • Better hazard control
    • More confidence = less stress
    • Lower maintenance costs
    • Better fuel economy
    • Cheaper insurance
    • Discounted goods
    • Ride better, ride safer, ride longer & have a lot more FUN!
    • You’ll get quality assured coaching from your local leaders in advanced riding!

Join our mailing list today. Your email address is used solely to provide us with the means to send you information about the Sheffield Advanced Motorcyclists Club. This is done in strict accordance with our Privacy and Data Protection policy.

About SAM

Welcome to the Sheffield and District Advanced Motorcyclists (SAM), a friendly independent charity that’s all about promoting public education and training in advanced motorcycling skills. Our goal is to raise awareness and understanding of motorcycling and the advanced knowledge and skills required to ride safely on public roads. We’re proud to be an affiliate group of the Institute of Advanced Motorists (IAM RoadSmart) and we work closely with various organisations to promote public education on motorcycling in our designated region. Our volunteer motorcyclists are all trained to and maintain national standards of advanced motorcycle riding. They’re always happy to provide ongoing guidance and support to help prepare motorcyclists for UK nationally recognized advanced motorcycling tests. We also work closely with other charitable groups, such as supporting public events, NHS dispatch rider services and many other socially responsible activities. SAM is dedicated to providing an essential public service by encouraging, promoting and marketing improved safety on public roads in the UK and internationally through IAM RoadSmart. And, on top of everything else, we haveSheffield Advanced Motorcyclists Committee Members a very active social events program that encourages our members, family, friends and the public to both support our socially responsible objectives and enjoy the camaraderie and support provided by the club.

Where we meet - come and join us!
What we do - come and join us!
Our latest news
SAM Weekly Newsletter - 16th May 2025
Weekly Newsletter

SAM Weekly Newsletter – 16th May 2025

In this week’s SAM Weekly Newsletter, we explore the latest developments in the motorcycle industry. From BMW’s new 450cc GS, targeting younger riders, to Yamaha’s tech upgrades on the Tracer 7. We also discuss the pressing need for improved motorcycle training and the UK Government’s token £350,000 fund, for zero-emission motorcycles. You can also learn about the recent police operations in Derbyshire aimed at promoting safe riding. With exciting news, safety tips, and our continuing provision of advanced rider training, there’s plenty to keep every motorcycle enthusiast engaged. Ride safe and happy reading!

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Sheffield Advanced Motorcyclists - Weekly newsletter 9th May 2025
Weekly Newsletter

Sheffield Advanced Motorcyclists – Weekly newsletter 9th May 2025

It’s been a cold week, but that hasn’t deterred SAM members from riding out on their favourite routes. With the International Classic Bike Show in Stafford and the Festival of Motorcycling at Mallory Park on the horizon, excitement is building in the motorcycling community. As Harley Davidson faces challenges, Indian is stepping up with new machines. Voge introduces an affordable adventure bike. The Distinguished Gentleman’s Ride is set for the 18th May, supporting men’s health. Your newsletter has the latest curated updates, events, and insights that keep our riding community thriving!

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Be safe - ALWAYS carry your Biker I.C.E card!

Riding a motorcycle comes with risks. In an accident, motorcyclists’ injuries are likely to be more serious than those of other road users. To reduce these risks, the Biker I.C.E. (In Case of Emergency) Card is a simple but essential tool for riders. It’s easy to use and convenient to carry. It can be folded to fit in your wallet and handed to anyone who needs it, not just accident responders.

The Biker I.C.E. Card contains all necessary information. It has contact information, important health, medical and doctor’s details, a list of medications and your doctor’s contact. If you’re in an accident, emergency services can use the card to quickly understand your health and medical needs t0 provide you with the best care possible.

Just fill in your email address below. We will keep you updated of any design changes. The card is given as FREE public service that you can use and share as many times as you like. You simply add details like your NHS or travel insurance numbers, as these can help emergency responders access your healthcare records or handle costs when travelling abroad.

Sheffield Advanced Motorcyclists, well known for our quality assured advanced rider training, support the use of this card. It can be a critical safety tool. While training improves road safety, the card ensures you get the right help should things go wrong.

Download your Biker I.C.E. Card NOW, for safer rides and peace of mind!

Got a question?

We are very happy to answer any questions relating to motorcycles, motorcycling, motorcyclists, or advanced riding. We can provide detailed answers on any motorcyclist training topic, but other subjects may require that we consult other experts in motorcycling. You can always come and talk to us 9am any Saturday throughout the year, at Meadowhall Retail Park, Attercliffe Common, Sheffield S9 2YZ .


Who do you want to ask?

(Secretary if you don't know)

Free Assessed Ride

Want to try before you buy? Fill in the form below and arrange the FREE ride assessment when it’s convenient for you.  Or just ride down to Meadowhall Retail Park, Sheffield S9 1EP, 9am any Saturday morning.