Here’s a list of reasons to join us!

    • ALL riding skills need ongoing practice
    • Improved concentration
    • Better observation
    • Better anticipation & planning
    • Better bike handling
    • Better hazard control
    • More confidence = less stress
    • Lower maintenance costs
    • Better fuel economy
    • Cheaper insurance
    • Discounted goods
    • Ride better, ride safer, ride longer & have a lot more FUN!
    • You’ll get quality assured coaching from your local leaders in advanced riding!

Join our mailing list today. Your email address is used solely to provide us with the means to send you information about the Sheffield Advanced Motorcyclists Club. This is done in strict accordance with our Privacy and Data Protection policy.

About SAM

Welcome to the Sheffield and District Advanced Motorcyclists (SAM), a friendly independent charity that’s all about promoting public education and training in advanced motorcycling skills. Our goal is to raise awareness and understanding of motorcycling and the advanced knowledge and skills required to ride safely on public roads. We’re proud to be an affiliate group of the Institute of Advanced Motorists (IAM RoadSmart) and we work closely with various organisations to promote public education on motorcycling in our designated region. Our volunteer motorcyclists are all trained to and maintain national standards of advanced motorcycle riding. They’re always happy to provide ongoing guidance and support to help prepare motorcyclists for UK nationally recognized advanced motorcycling tests. We also work closely with other charitable groups, such as supporting public events, NHS dispatch rider services and many other socially responsible activities. SAM is dedicated to providing an essential public service by encouraging, promoting and marketing improved safety on public roads in the UK and internationally through IAM RoadSmart. And, on top of everything else, we have a very active social events program that encourages our members, family, friends and the public to both support our socially responsible objectives and enjoy the camaraderie and support provided by the club.

Where we meet - come and join us!
What we do - come and join us!
Our latest news
Sheffield Advanced Motorcyclists - Weekly newsletter 31st January 2025
It's been another cold week, but there's plenty of exciting news in this week's SAM newsletter! From heart-warming market updates showing a surge in bike sales to Honda's innovative move into the electric bike market, there's much to explore. Discover how Garmin's new zümo R1 Radar aims to enhance rider safety and learn about the upcoming SAM Annual Photo Competition. Plus, we report the passing of SAM member Steve Eyres and send our deepest condolences to his family and friends. Join us as we delve into the latest in motorcycling, safety tips, and community events. Ride safe and happy reading!
Sheffield Advanced Motorcyclists - Weekly newsletter 24th January 2025
The cold weather hasn't stopped SAM members from enjoying their rides, sparking valuable conversations about riding conditions and safety. As we discuss the UK government's proposed 'Integrated Transport Policy' and the ongoing pothole crisis, we also celebrate the importance of learning from each other on the road. This week's newsletter features insights from Kevin Williams on the rider's best asset—our brains—and highlights the upcoming SAM Annual Photo Competition. Join us for the next Club Night on February 3rd, and stay informed about the latest in motorcycling news and safety tips. Ride safe and happy reading!
Be safe - ALWAYS carry your Biker I.C.E card!

Riding a motorcycle comes with risks. In an accident, motorcyclists’ injuries are likely to be more serious than those of other road users. To reduce these risks, the Biker I.C.E. (In Case of Emergency) Card is a simple but essential tool for riders. It’s easy to use and convenient to carry. It can be folded to fit in your wallet and handed to anyone who needs it, not just accident responders.

The Biker I.C.E. Card contains all necessary information. It has contact information, important health, medical and doctor’s details, a list of medications and your doctor’s contact. If you’re in an accident, emergency services can use the card to quickly understand your health and medical needs t0 provide you with the best care possible.

Just fill in your email address below. We will keep you updated of any design changes. The card is given as FREE public service that you can use and share as many times as you like. You simply add details like your NHS or travel insurance numbers, as these can help emergency responders access your healthcare records or handle costs when travelling abroad.

Sheffield Advanced Motorcyclists, well known for our quality assured advanced rider training, support the use of this card. It can be a critical safety tool. While training improves road safety, the card ensures you get the right help should things go wrong.

Download your Biker I.C.E. Card NOW, for safer rides and peace of mind!

Got a question?

We are very happy to answer any questions relating to motorcycles, motorcycling, motorcyclists, or advanced riding. We can provide detailed answers on any motorcyclist training topic, but other subjects may require that we consult other experts in motorcycling. You can always come and talk to us 9am any Saturday throughout the year, at Meadowhall Retail Park, Attercliffe Common, Sheffield S9 2YZ .

Free Assessed Ride

Want to try before you buy? Fill in the form below and arrange the FREE ride assessment when it’s convenient for you.  Or just ride down to Meadowhall Retail Park, Sheffield S9 1EP, 9am any Saturday morning.