Welcome to Sheffield Advanced Motorcyclists
Knowledge is power ~
quality assured training for every biker!
Here’s a list of reasons to join us!
- ALL riding skills need ongoing practice
- Improved concentration
- Better observation
- Better anticipation & planning
- Better bike handling
- Better hazard control
- More confidence = less stress
- Lower maintenance costs
- Better fuel economy
- Cheaper insurance
- Discounted goods
- Ride better, ride safer, ride longer & have a lot more
FUN! - You’ll get quality assured coaching from your local leaders in advanced riding!
- ALL riding skills need ongoing practice
Welcome to the Sheffield and District Advanced Motorcyclists (SAM), a friendly independent charity that’s all about promoting public education and training in advanced motorcycling skills. Our goal is to raise awareness and understanding of motorcycling and the advanced knowledge and skills required to ride safely on public roads. We’re proud to be an affiliate group of the Institute of Advanced Motorists (IAM RoadSmart) and we work closely with various organisations to promote public education on motorcycling in our designated region. Our volunteer motorcyclists are all trained to and maintain national standards of advanced motorcycle riding. They’re always happy to provide ongoing guidance and support to help prepare motorcyclists for UK nationally recognized advanced motorcycling tests. We also work closely with other charitable groups, such as supporting public events, NHS dispatch rider services and many other socially responsible activities. SAM is dedicated to providing an essential public service by encouraging, promoting and marketing improved safety on public roads in the UK and internationally through IAM RoadSmart. And, on top of everything else, we have
a very active social events program that encourages our members, family, friends and the public to both support our socially responsible objectives and enjoy the camaraderie and support provided by the club.
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Sheffield Advanced Motorcyclists – Weekly Newsletter 16 January 2026
The snow, rain and ice are hanging around, so even time in the bike shed may be limited. Now is the time to get more reading done. There is a revised Motorcycle Roadcraft publication. Whilst some on social media say it repeats the previous version with the addition of a chapter on ARAS, it is chance to see for yourself what has been updated.
This week, the UK government has launched a groundbreaking Road Safety Strategy, prioritising motorcyclists who, despite making up only 1% of traffic, account for 21% of road deaths. With consultations underway to modernise training and licensing, rider groups are urging young bikers to make their voices heard. The consultation has the usual short time response window, limited questions with a small space to reply. If it doesn’t help to share your views with the UK’s decision makers, you can always write to your local MP! As new bikes hit the market and exciting campaigns emerge, the future of motorcycling looks promising. Join us as we explore the latest developments, safety initiatives, and the vibrant community that makes motorcycling a thrilling and essential part of our lives. Stay safe, read widely and plan you next riding adventure!
SAM Members – Have your say!!
The government’s new Road Safety Strategy, published in January 2026, is the most significant shift in motorcycle policy we’ve seen in decades. With motorcycles representing just 1% of traffic but 21% of road deaths, the aim is to reduce deaths and serious injuries by 65% by 2035. Canada achieved an