BikeSafe – UK’s #1 Police-led Motorcycle Safety InitiativeBe Skilful. Be Safe. Be Seen.Trained Police motorcyclists are amongst the safest and most skilled motorcyclists on our roads. Through BikeSafe, they share their police riding skills to encourage motorcyclists to recognise the value of investing in post-test motorcycle training. This road safety
As the cooler weather sets in, Sheffield Advanced Motorcyclists are making the most of bright, sunny days for riding. This week, we report Jonny Davies’ record-breaking ‘highchair’ wheelie and explore the exciting relaunch of Norton Motorcycles. With electric innovation on the rise, Honda’s new WN7 electric motorcycle promises an 80+
The season has definitely turned to autumn, bringing welcome rain after the long dry spell – but also fresh risks for riders. Wet patches, standing water and hidden hazards can all catch you out, so sharper observation and quicker reactions are vital for safe riding.
The shortage of motorcycle
Thank you to everyone who took the time to post views and comments on last week’s SAM newsletter. The rising number of ebike/escooter casualties in the UK has sparked important discussions about rider safety and public road use. From shocking incidents involving young children to the challenges faced by disabled
Motorcycle sales have dropped sharply in 2025, sparking calls to better promote biking’s benefits. Phoenix Motorcycle Training’s “Try Ride” programme for young riders is promising but needs refining. Experts suggest adding it to national transport plans and improving driver awareness to reduce accidents. Kevin Williams offers practical advice on SMIDSY
It’s been a hectic couple of weeks for Sheffield Advanced Motorcyclists, but we’re excited to share our latest newsletter! Discover the proposed changes to IAM RoadSmart’s Articles of Association and how your input can shape our community. Dive into discussions on the value of motorcycle trips versus family commitments. Learn
It’s been roasting at times this week. Last Saturday the SAM meeting was packed with riders eager to chat and ride. We also continued our main task of helping bikers to become advanced riders. The hotter weather has turned minor hazards into lethal surfaces, making the roads even more dangerous
Cooler riding last week didn’t deter SAM’s riders from their usual meetups. In your newsletter this week there are xciting new bike launches to heated debates on motorcycle licensing reform, the motorcycling world has been buzzing with activity. Join us as we explore the new safety initiatives being proposed by
If you’ve ever wondered how seriously we take advanced rider training, just drop by on a Saturday morning. The energy in the air is palpable as riders gather, eager to improve their skills and connect with fellow enthusiasts. Our volunteer Observer Team is out every week sharpening their skills and
Ride for a Reason: Support Our Local Hospice!
Calling all riders! Feel the rumble of your engine and the wind in your face, all while making a profound difference in your community. Join this organised charity ride, to raise vital funds for our local hospice. They provide dedicated compassionate, care
Riding a motorcycle comes with risks. In an accident, motorcyclists’ injuries are likely to be more serious than those of other road users. To reduce these risks, the Biker I.C.E. (In Case of Emergency) Card is a simple but essential tool for riders. It’s easy to use and convenient to carry. It can be folded to fit in your wallet and handed to anyone who needs it, not just accident responders.
The Biker I.C.E. Card contains all necessary information. It has contact information, important health, medical and doctor’s details, a list of medications and your doctor’s contact. If you’re in an accident, emergency services can use the card to quickly understand your health and medical needs t0 provide you with the best care possible.
Just fill in your email address below. We will keep you updated of any design changes. The card is given as FREE public service that you can use and share as many times as you like. You simply add details like your NHS or travel insurance numbers, as these can help emergency responders access your healthcare records or handle costs when travelling abroad.
Sheffield Advanced Motorcyclists, well known for our quality assured advanced rider training, support the use of this card. It can be a critical safety tool. While training improves road safety, the card ensures you get the right help should things go wrong.
Download your Biker I.C.E. Card NOW, for safer rides and peace of mind!