Sheffield Advanced Motorcyclists

SAM Members – Have your say!!

The government’s new Road Safety Strategy, published in January 2026, is the most significant shift in motorcycle policy we’ve seen in decades. With motorcycles representing just 1% of traffic but 21% of road deaths, the aim is to reduce deaths and serious injuries by 65% by 2035. Canada achieved an 83% reduction with similar reforms, so the potential is real.

For once, motorcycling is not an afterthought. The strategy places riders at the heart of the plan. CBT is set for a major overhaul, with a stronger focus on real‑world riding skills. The long‑standing cycle of renewing CBT every two years is being challenged, with a push for riders to progress to a full licence. The introduction of “lifelong learning” aligns well with what many of us already believe: skills need refreshing as bikes, roads and laws change.

Infrastructure improvements are also on the way. A £24 billion investment will target road surfaces — welcome news for anyone who has danced around potholes recently. Project PRIME markings, already successful in Scotland, will be expanded to help guide riders through high‑risk bends.

Technology and law are tightening too. Car safety systems will be required to detect motorcycles reliably, and drivers may face a minimum learning period. Consultations are underway on lowering the drink‑drive limit and introducing alcolocks.

But as always, the biggest impact comes from rider behaviour. The safest riders tend to be those with decades of experience — not because they never make mistakes, but because they make fewer of them. As a club, we can lead by example: promoting sober riding, sensible speeds and ongoing training. This strategy gives us an opportunity to make riding safer without losing the freedom and camaraderie that define our community.

Say what this means for us!!

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Free Assessed Ride

Want to try before you buy? Fill in the form below and arrange the FREE ride assessment when it’s convenient for you.  Or just ride down to Meadowhall Retail Park, Sheffield S9 1EP, 9am any Saturday morning.

Be safe - ALWAYS carry your Biker I.C.E card!

Riding a motorcycle comes with risks. In an accident, motorcyclists’ injuries are likely to be more serious than those of other road users. To reduce these risks, the Biker I.C.E. (In Case of Emergency) Card is a simple but essential tool for riders. It’s easy to use and convenient to carry. It can be folded to fit in your wallet and handed to anyone who needs it, not just accident responders.

The Biker I.C.E. Card contains all necessary information. It has contact information, important health, medical and doctor’s details, a list of medications and your doctor’s contact. If you’re in an accident, emergency services can use the card to quickly understand your health and medical needs t0 provide you with the best care possible.

Just fill in your email address below. We will keep you updated of any design changes. The card is given as FREE public service that you can use and share as many times as you like. You simply add details like your NHS or travel insurance numbers, as these can help emergency responders access your healthcare records or handle costs when travelling abroad.

Sheffield Advanced Motorcyclists, well known for our quality assured advanced rider training, support the use of this card. It can be a critical safety tool. While training improves road safety, the card ensures you get the right help should things go wrong.

Download your Biker I.C.E. Card NOW, for safer rides and peace of mind!