Sheffield Advanced Motorcyclists - Weekly Newsletter 07 August 2026

Sheffield Advanced Motorcyclist Weekly Newsletter – 07 August 2026

Table of Contents

Editorial

The past week in motorcycling has been dominated by safety reforms, major manufacturer activity, and significant industry disruption. In the UK, the Department for Transport’s newly published collision figures prompted industry bodies to call for stronger support and reform to protect riders . Safety also featured globally, with the United Nations placing motorcyclists at the centre of its latest road‑safety strategy, urging governments to improve infrastructure, training, and protective equipment to help halve road deaths by 2030 .

Retail shockwaves continue following the collapse of Superbike Factory, which ceased trading immediately after entering administration on 20 July, leaving staff and customers affected across England . Meanwhile, DVSA confirmed that photographic checks at MoT tests will roll out nationally from 3 August, with around 2,500 garages adopting the new anti‑fraud measure .

Manufacturers were busy across global markets. Honda India revealed a 10‑model line‑up of new motorcycles and scooters to be built in the country, signalling a major expansion of its production footprint . Royal Enfield advanced its electric strategy, showcasing development of the long‑anticipated Flying Flea EV at its Chennai factory . AJS unveiled two new small‑capacity adventure bikes expected to reach UK dealerships in September, filling the gap left by the delayed Imber 125 launch .

BMW faced a substantial recall, with over 16,000 S1000 RR superbikes affected in the US due to a potential electrical fault, with more models possibly impacted globally . Harley‑Davidson filed trademarks for two new models that could mark its first café racer since the 1970s, signalling a possible shift in design direction .

In racing, MotoGP confirmed Thailand’s Buriram circuit will host the 2027 season opener, marking the debut of the new 850cc era from 5–7 March 2027 . CFMoto also outlined plans to enter World Superbike before progressing to MotoGP, strengthening China’s presence in top‑tier racing.


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Weekly News

British motorcycling had a rougher week than the sales figures suggest. Superbike Factory, the Cheshire-based chain widely regarded as Europe’s largest used-motorcycle retailer, collapsed into administration on 20 July, when Michael Lennon, James Saunders and Robert Halliday of KR8 Advisory were appointed joint administrators. The six-site group — with dealerships including Donington Park, Bradford and Milton Keynes — ceased trading with immediate effect, putting around 275 jobs at risk. MCN spoke this week to staff and customers caught up in the fallout, including riders who had paid in full for bikes that were never delivered. The collapse is a company-specific story rather than an industry one: new motorcycle registrations were up almost 16% year-on-year to the end of June, so the wider market is in genuinely good health — Superbike Factory’s own accounts showed a heavy post-tax loss despite rising revenue, and warnings about the fallout from the motor-finance commission scandal.

On the regulatory side, the DVSA confirmed it is pushing ahead with the national rollout of its “Photos at Test” feature from 3 August, extending the scheme to around 2,500 garages across Great Britain. Testers will be able to photograph a bike during its MOT to prove it was physically present, tackling fraudulent “ghost” MOTs where certificates are issued with no vehicle ever attending. It won’t be compulsory immediately, but two earlier trials — covering 300-plus garages and 60,000 uploaded images — went well enough that wider mandatory use looks likely eventually.

There was a genuinely welcome safety story too: National Highways has partnered with the charity Chasing the Stigma on a 12-month pilot of roadside signs bearing QR codes, fitted to stretches of motorway and major A-roads in Sussex and Hampshire. Scanning one links struggling road users directly to the Hub of Hope, a database of more than 14,000 mental health services. National Highways estimates around 50 suspected suicides happen on its network each year — roughly a fifth of all fatalities recorded there.

On the technical front, spy photographers caught BMW testing a heavily revised next-generation S1000RR at the Nürburgring Nordschleife. The prototype carries a completely redesigned fairing with larger aero winglets, a more enclosed swingarm and reworked frame mounts, plus a bigger TFT dash and conventional switchgear replacing BMW’s familiar jog wheel — evidence of a genuinely new machine rather than a facelift, though it’s unlikely to reach production before 2027 or 2028.

For riders shopping for kit, Dainese has relaunched its Ignite 2 TX jacket in a VR46 edition marking Valentino Rossi’s career, complete with his trademark neon-yellow numbers. It’s a practical windproof, fleece-lined textile jacket with CE Level 1 Pro-Armor protection, priced from £299.

And in North Wales, the brand-new Moto Fest festival made its debut at Trac Môn Circuit on Anglesey from 24-26 July, run alongside a round of the FIM TrialGP World Championship. Nine-time trials world champion Toni Bou took the overall win on the coastal course, while festival-goers got beginner track sessions, adventure riding and guest appearances from the likes of John McGuinness — a strong start for an event with real ambitions.

Outsmart the gridlock every single morning

YOUR success is our success

Sheffield Advanced Motorcyclists - What you should know!

Congratulations to Andy Brathwaite on successfully completing his National Observer Assessment.

Andy will now join our very dedicated volunteer Observer Team to help with  training bikers in our community in Advanced Riding.

Advanced riders are safer road users, ride longer, rider further, meet more people and enjoy a healthier, happier life!

We build your confidence,
one corner at a time!

It's FREE! fill it in, update it, carry and it's there when you need it!!

Fill it in, keep it updated, when needed just hand it over to health care staff.

No delay, no sharing of data with private health companies, it’s YOURS, keep it safe!

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Meetings

SAM Monthly Meeting

Suspended for the Summer

Organised rides will replace
Treeton Meetings

Anyone can twist a throttle.
It takes real skill to master the bends
See SAM website calendar for more details.

SAM Committee Meeting

24th September 2026

Online Zoom Meeting

Ride like a pro, not just a passenger on your own bike

See SAM website calendar for more details.

SAM Observers Meeting

12th August 2026

Treeton Miners Welfare
Arundel St, Treeton,
Rotherham S60 5PW

Ride like a pro, not just a passenger on your own bike

See SAM website calendar for more details.

Kevin Williams

Sheffield Advanced Motorcyclists - Weekly Newsletter 07 August 2026

The Final Booby Trap: “I’m immune to booby traps”

I hadn’t realised this series has lasted more than six months until l tallied up all the various articles under the ‘Biker Booby Trap’ heading. They started back in January and have run for almost seven months. That should tell you something; something fundamental about riding, about riders, and about the cognitive machinery that sits underneath every decision we make on a bike. Read more

Sheffield Advanced Motorcyclists - Weekly Newsletter 07 August 2026

Fresh Start: Learning & Attitude

Over the last two weeks the ‘Core Skills’ series where I return to the essential riding foundations and rebuild them from the ground up in a fresh way whilst using a brand-new structure too, we took in-depth looks at the twin concepts of attention and perception, two of the most-misunderstood concepts in road safety. Today it’s time to close out the sixteen week series as I take look at the twin topics of learning and attitude, for a simple reason; they underpin the entire riding experience.

#freshstart, #coreskills Read more

Sheffield Advanced Motorcyclists - Weekly Newsletter 07 August 2026

CFMOTO 800MT-ES – the bike that makes Chinese acceptable?

[Based on a story in this weekend’s ELEVENSES live webcast]

This is the CFMOTO 800MT-ES, and here’s the headline figure. Not power, not top speed, not even whizz-bang technology; £8,499 plus on-the-road costs. The ride-away price is, perhaps, something we’ve forgotten in this age of PCP and “just £xxx a week” sales pitches.

Underneath the plastic is a 799cc parallel twin producing around 91 horsepower, with a six-speed gearbox, slipper clutch and bi-directional quickshifter. And you might be forgiven for thinking that’s it. Read more

Sheffield Advanced Motorcyclists - Weekly Newsletter 07 August 2026

Motorcycles for aid project not ‘giveaways’
A story from Canada is suggesting that Global Affairs Canada – roughly the equivalent of a combined Foreign Office, Department for International Trade and international aid agency – has “bankrolled thousands of free motorbikes at taxpayers expense”.

What happened?

The agency spent $135 million buying 3,196 motorbikes, 266 pickup trucks, 16 station wagons, and uniforms and work boots for 2,305 agricultural extension agents tasked with advising farmers on irrigation, fertilizer use and crop production. Read more

Sheffield Advanced Motorcyclists - Weekly Newsletter 07 August 2026

Over-complicated? Or necessary nuance?

Something I hear from time to time, particularly when I write one of my longer articles, is that I am over-complicating things. I may surprise you when I say that it’s good for you to ask this question because if you’re doing that, you’re not simply judging the article on length alone but considering the content.

The first thing I would say is that article length alone isn’t a reliable judge of the issue. Leaving aside the issue of the correctness of the content, an accurate 300 word article can be conceptually dense and cognitively demanding, and thus almost impossible to track and absorb. On the other hand, a 2,000 word article which takes longer to read can be easy to follow because the progression of ideas is given space to be treated in a way that is easy to follow. Read more

Sheffield Advanced Motorcyclists - Weekly Newsletter 24 July 2026

Survival Skills is an independent rider-training project
built around one idea: most motorcycle crashes start
in the mind, not the hands.

MotoSkills — self‑assessment tools and practical drills
MotoScience — research, psychology, evidence-based insights.

MotoOnline — structured online courses
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Every rider knows that the difference between a close call and a tragedy often comes down to skill and awareness. By securing this advertising space, your business isn’t just reaching a dedicated audience—it’s actively funding the Sheffield Advanced Motorcyclists (SAM).

Every penny of the proceeds goes directly toward advanced rider training and safety initiatives. You’ll be helping motorcyclists sharpen their skills, stay upright and return home safely. It’s a rare opportunity to boost your brand’s visibility while championing a life-saving cause. Let’s make the roads safer, one mile at a time.

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Sheffield Advanced Motorcyclists - What you should know!
What our Associates (trainee advanced riders) say about us…

“Great bunch of people. Improved my riding skills to another level. Their training is very much based on keeping the rider safe” Stephen

Added to our training work we train NHS Blood Bikers, support other charities, promote motorcycling as a cost-effective, eco-friendly urban transport solution. We also provide public education on the role of motorcycling in our community. Meet us, 9am any Saturday at Meadowhall Retail Park, Attercliffe Road, Sheffield S9 2YZ. You can help us by advertising your services in our newsletter, sponsoring young riders and sharing this newsletter. Sponsors/advertisers should email: sam-editor@iam-sheffield.bike with ‘Sponsorship’ or ‘Advertiser’ in the subject line. Thank you for your support.

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Sheffield Advanced Motorcyclists - Weekly Newsletter 17 April 2026

34SP.com supports our charity by providing FREE web hosting. For many years, they have consistently maintained WordPress updates and offered guidance on hosting management and technical matters. The company also works to cut its digital carbon footprint, noting that high web traffic increases emissions. To address this, their Manchester data centre runs on renewable energy and uses circular IT practices, including hardware recycling. Beyond infrastructure, 34SP.com invests in ancient woodland restoration and funds global climate projects through Ecologi. These sustainability efforts are independently verified by The Green Web Foundation, helping clients with ESG reporting. They also embed social sustainability by operating as a Living Wage employer, combining environmental conservation with ethical local business practices to deliver greener hosting solutions.

YOUR registered charity can benefit from FREE web hosting too!

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Google provides approved Non-Profit organisations with Google Workspace apps. This help SAM’s Trustees to manage communication, meetings and supports our advanced motorcycle training and education to increase road safety. We also support our advanced riders to become volunteer NHS Blood Bikers.

Escape the ordinary on two wheels

The SAM charity is an Associate Group of IAM RoadSmart. This arrangement allows SAM’s highly skilled, experienced volunteer Observers to be trained to deliver IAM RoadSmart’s nationally recognised, quality assured advanced rider training curriculum. IAM RoadSmart is the UK’s leading road safety charity and is trusted and recognised by the UK Government, insurance companies, and other road safety organisations. The charity enables and monitors IAM Groups so they can provide the advanced rider and driver training that meets the required quality standards and national recognition. SAM’s connection to IAM RoadSmart helps ensure that its training is consistent, credible, and effective. Overall, IAM RoadSmart’s role—and SAM’s part in it—is simple but vital: to make journeys safer for everyone who uses the road.

© 2026 Sheffield Advanced Motorcyclists. All rights reserved. All content in this newsletter, including text, graphics, and images, is protected by UK copyright law. We gratefully acknowledge the copyright of original publishers and creators for any third-party materials featured. All such materials are used with implied permission, from online publicly shareable URLs, or under fair dealing rules on information, education and public interest. Any such content is used solely for our purposes to educate and inform our readers. Material from other providers is not not used for any commercial purpose. All URLs link directly to copyright holders. The correctness and truthfulness of all such content is the sole responsibility of those providers  No part of this publication may be reproduced or shared without prior written consent from the respective copyright holders.Sheffield Advanced Motorcyclists is a registered charity in England and Wales (No. 1089671)

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Be safe - ALWAYS carry your Biker I.C.E card!

Riding a motorcycle comes with risks. In an accident, motorcyclists’ injuries are likely to be more serious than those of other road users. To reduce these risks, the Biker I.C.E. (In Case of Emergency) Card is a simple but essential tool for riders. It’s easy to use and convenient to carry. It can be folded to fit in your wallet and handed to anyone who needs it, not just accident responders.

The Biker I.C.E. Card contains all necessary information. It has contact information, important health, medical and doctor’s details, a list of medications and your doctor’s contact. If you’re in an accident, emergency services can use the card to quickly understand your health and medical needs t0 provide you with the best care possible.

Just fill in your email address below. We will keep you updated of any design changes. The card is given as FREE public service that you can use and share as many times as you like. You simply add details like your NHS or travel insurance numbers, as these can help emergency responders access your healthcare records or handle costs when travelling abroad.

Sheffield Advanced Motorcyclists, well known for our quality assured advanced rider training, support the use of this card. It can be a critical safety tool. While training improves road safety, the card ensures you get the right help should things go wrong.

Download your Biker I.C.E. Card NOW, for safer rides and peace of mind!