Sheffield Advanced Motorcyclists

Big changes are coming for anyone who rides — or wants to ride — a motorbike. The UK has launched a new Road Safety Strategy, and for once, motorcyclists are right at the centre of it. The goal is simple: make riding safer without killing the fun.

Right now, bikes are only 1% of traffic, but riders make up 21% of road deaths. The plan aims to cut that by 65% by 2035. Other countries have done this and seen huge improvements, so it’s not just wishful thinking.

Your training is getting an upgrade too. CBT won’t just be about ticking boxes anymore — it’ll focus on real skills you actually need on the road. The government also wants riders to move on to a full licence instead of renewing CBT forever. Think of it as levelling up your riding.

Roads should get better as well. Billions are being spent fixing potholes, and more “Project PRIME” markings will appear to help guide you through tricky bends. Tech in cars is improving too, so systems like emergency braking should be able to spot bikes properly, even in the rain.

There’s talk of lowering the drink‑drive limit and adding devices that stop a car starting if the driver has been drinking. But the biggest difference comes from riders themselves. The safest riders are the ones who’ve been riding for years — not because they’re lucky, but because they ride smart. You can help set the tone: ride sober, keep your speed sensible, and keep learning. You don’t lose freedom by being skilled — you gain more of it.

Have your say – before someone else makes the decision for you!!

Free Assessed Ride

Want to try before you buy? Fill in the form below and arrange the FREE ride assessment when it’s convenient for you.  Or just ride down to Meadowhall Retail Park, Sheffield S9 1EP, 9am any Saturday morning.

Be safe - ALWAYS carry your Biker I.C.E card!

Riding a motorcycle comes with risks. In an accident, motorcyclists’ injuries are likely to be more serious than those of other road users. To reduce these risks, the Biker I.C.E. (In Case of Emergency) Card is a simple but essential tool for riders. It’s easy to use and convenient to carry. It can be folded to fit in your wallet and handed to anyone who needs it, not just accident responders.

The Biker I.C.E. Card contains all necessary information. It has contact information, important health, medical and doctor’s details, a list of medications and your doctor’s contact. If you’re in an accident, emergency services can use the card to quickly understand your health and medical needs t0 provide you with the best care possible.

Just fill in your email address below. We will keep you updated of any design changes. The card is given as FREE public service that you can use and share as many times as you like. You simply add details like your NHS or travel insurance numbers, as these can help emergency responders access your healthcare records or handle costs when travelling abroad.

Sheffield Advanced Motorcyclists, well known for our quality assured advanced rider training, support the use of this card. It can be a critical safety tool. While training improves road safety, the card ensures you get the right help should things go wrong.

Download your Biker I.C.E. Card NOW, for safer rides and peace of mind!