Motorcycling this week was shaped by three main themes: policy, safety and product news. In the UK, the industry warned that ending electric bike support could damage sales and slow the move to cleaner motorcycles, making affordability a central issue for younger riders. On safety, MotoGP and WorldSBK introduced a
Here’s a great night out! You’ll have a brilliant time listening to Chris Brown’s adventures in Vietnam.
Welcome to the Sheffield and District Advanced Motorcyclists (SAM), a friendly independent charity that’s all about promoting public education and training in advanced motorcycling skills. Our goal is to raise awareness and understanding of motorcycling and the advanced knowledge and skills required to ride safely on public roads.
The past week highlighted a dynamic motorcycle industry, with the launch of the 2026 Royal Enfield Guerrilla 450 showcasing a shift towards mid-capacity bikes appealing to younger riders. As electrification rises, the MotoGP season opens with exciting developments, including a new Harley-Davidson racing class. However, safety concerns remain, prompting calls
Riding a motorcycle comes with risks. In an accident, motorcyclists’ injuries are likely to be more serious than those of other road users. To reduce these risks, the Biker I.C.E. (In Case of Emergency) Card is a simple but essential tool for riders. It’s easy to use and convenient to carry. It can be folded to fit in your wallet and handed to anyone who needs it, not just accident responders.
The Biker I.C.E. Card contains all necessary information. It has contact information, important health, medical and doctor’s details, a list of medications and your doctor’s contact. If you’re in an accident, emergency services can use the card to quickly understand your health and medical needs t0 provide you with the best care possible.
Just fill in your email address below. We will keep you updated of any design changes. The card is given as FREE public service that you can use and share as many times as you like. You simply add details like your NHS or travel insurance numbers, as these can help emergency responders access your healthcare records or handle costs when travelling abroad.
Sheffield Advanced Motorcyclists, well known for our quality assured advanced rider training, support the use of this card. It can be a critical safety tool. While training improves road safety, the card ensures you get the right help should things go wrong.
Download your Biker I.C.E. Card NOW, for safer rides and peace of mind!