Our very talented members invite you to join us on an exhilarating journey through breathtaking landscapes and unforgettable experiences! From the stunning views of the Gorge Du Tarn in France to the serene beauty of a damp day at Ribblehead, every ride tells a story. Feel the thrill of the
Riding a motorcycle is more than just a means of transport; it’s about embracing freedom and adventure. With exciting developments like Hackney Council scrapping steep parking charges and innovative bikes like the Bajaj Pulsar NS400 and KTM’s electric dirt bikes hitting the market, there’s never been a better time to
Join us in shaping the future of advanced rider training! We invite all associates and recent test passers to share your valuable insights on our current training provision. Your feedback is crucial in enhancing the experience that SAM Observers provide to motorcyclists. Don’t miss the opportunity to voice your opinions
UK motorcycling is entering an exciting spring, with a shift in priorities towards commuter-friendly middleweights and A2-friendly machines. As rising living costs reshape the market, manufacturers are focusing on finance offers and used-bike promotions. Meanwhile, the British Superbike paddock is gearing up for a thrilling 2026 season, with new talent
SAM Needs YOUR Support! Your SAM annual membership fee is due on the 1st April each year. In order for the SAM charity to continue to meet its registered purposes and objectives, YOUR SUPPORT is vital. As an independent charity we recognise that not every motorcycle rider will want to
Motorcycling this week was shaped by three main themes: policy, safety and product news. In the UK, the industry warned that ending electric bike support could damage sales and slow the move to cleaner motorcycles, making affordability a central issue for younger riders. On safety, MotoGP and WorldSBK introduced a
Here’s a great night out! You’ll have a brilliant time listening to Chris Brown’s adventures in Vietnam.
Welcome to the Sheffield and District Advanced Motorcyclists (SAM), a friendly independent charity that’s all about promoting public education and training in advanced motorcycling skills. Our goal is to raise awareness and understanding of motorcycling and the advanced knowledge and skills required to ride safely on public roads.
The past week in motorcycling highlights an industry adapting through steady evolution, shaped by market demand, racing developments and ongoing safety concerns.
A major theme is the continued growth of the mid-capacity segment. Royal Enfield’s updated Guerrilla 450 reflects a broader strategy among manufacturers to focus on accessible, lifestyle-oriented bikes
The past week highlighted a dynamic motorcycle industry, with the launch of the 2026 Royal Enfield Guerrilla 450 showcasing a shift towards mid-capacity bikes appealing to younger riders. As electrification rises, the MotoGP season opens with exciting developments, including a new Harley-Davidson racing class. However, safety concerns remain, prompting calls
Riding a motorcycle comes with risks. In an accident, motorcyclists’ injuries are likely to be more serious than those of other road users. To reduce these risks, the Biker I.C.E. (In Case of Emergency) Card is a simple but essential tool for riders. It’s easy to use and convenient to carry. It can be folded to fit in your wallet and handed to anyone who needs it, not just accident responders.
The Biker I.C.E. Card contains all necessary information. It has contact information, important health, medical and doctor’s details, a list of medications and your doctor’s contact. If you’re in an accident, emergency services can use the card to quickly understand your health and medical needs t0 provide you with the best care possible.
Just fill in your email address below. We will keep you updated of any design changes. The card is given as FREE public service that you can use and share as many times as you like. You simply add details like your NHS or travel insurance numbers, as these can help emergency responders access your healthcare records or handle costs when travelling abroad.
Sheffield Advanced Motorcyclists, well known for our quality assured advanced rider training, support the use of this card. It can be a critical safety tool. While training improves road safety, the card ensures you get the right help should things go wrong.
Download your Biker I.C.E. Card NOW, for safer rides and peace of mind!