Public
Improving Young Rider Safety: Urgent Actions Needed

Young people deserve better support in the UK. Improving the safety of young riders is an urgent issue that demands immediate attention. One alarming statistic reveals that 40% of young motorcycle rider fatalities involve underage individuals. It is crucial to find ways to lessen the risks associated with riding without

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Sheffield Advanced Motorcyclists - UK Budget Special
Public
It’s a sad UK budget for Motorcyclists

In a disappointing UK budget for motorcyclists, the Chancellor’s fuel duty cut is overshadowed by a mere £500m for pothole repairs amidst a £16bn need. With rising vehicle excise duties and National Insurance contributions, the motorcycle market faces bleak prospects. As riders grapple with increased costs and reduced sales, the

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Public
Self-Learning or Guided Motorcycle Training?

Learning to ride a motorcycle is an exhilarating journey, but can you really do it alone? The myth that self-learning is sufficient can lead to dangerous consequences. Without proper guidance, you risk developing bad habits, missing crucial safety techniques, and facing increased accident risks. Discover the significant advantages of guided

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Public
Riders of the Mist: Embracing the Fog

If you don’t ride in poor conditions, you are unlikely to cope when they arise. Riding in fog can be daunting, but with the right preparation and mindset, it can also be an exhilarating challenge. Discover essential tips on how to stay warm, visible, and safe while navigating through the

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Sheffield Advanced Motorcyclists - Brake for Life Campaign
Public
Braking for Life: Skill up!

Braking on a motorcycle is a vital skill that can mean the difference between life and death in an emergency. Shockingly, crash investigators found that about 50% of riders skid and fall when trying to brake, while 30% don’t brake at all! With only half of bikers able to stop

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Public
A week is a long time in biking…

A week is a long time in biking, and with the UK elections approaching on July 4, 2024, major motorcycling organisations are making their voices heard. From calls for graduated driving licenses to a review of rural road safety, the IAM RoadSmart is urging political parties to unite for safer

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Public
A licence path for new drivers?

When it comes to road safety and young people, everyone has an opinion. It doesn’t help when you base your reasoning for change on complaints from constituents, about speeding drivers, high performance rental vehicles, off-road motorbikes, quad bikes, dangerous parking and reckless driving. Parliament is currently debating changes to the

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Public
Young People Need Motorcycles

Young People Need Motorcycles In a time when life is getting more expensive, it is a little surprising that motorcycle sales have declined. When you chat with young people about motorcycles, you get all sorts of reasons why they haven’t tried riding. Most haven’t even sat on one. It’s time

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The human cost of the pothole pandemic

Britian’s pothole pandemic is leaving drivers tearing out their hair and the state of the road network is laid bare by the publication of the AIA’s annual Alarm report earlier this month. It found that less than half (47%) of local road miles were rated as being in good condition, with 36%

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Free Assessed Ride

Want to try before you buy? Fill in the form below and arrange the FREE ride assessment when it’s convenient for you.  Or just ride down to Meadowhall Retail Park, Sheffield S9 1EP, 9am any Saturday morning.

Be safe - ALWAYS carry your Biker I.C.E card!

Riding a motorcycle comes with risks. In an accident, motorcyclists’ injuries are likely to be more serious than those of other road users. To reduce these risks, the Biker I.C.E. (In Case of Emergency) Card is a simple but essential tool for riders. It’s easy to use and convenient to carry. It can be folded to fit in your wallet and handed to anyone who needs it, not just accident responders.

The Biker I.C.E. Card contains all necessary information. It has contact information, important health, medical and doctor’s details, a list of medications and your doctor’s contact. If you’re in an accident, emergency services can use the card to quickly understand your health and medical needs t0 provide you with the best care possible.

Just fill in your email address below. We will keep you updated of any design changes. The card is given as FREE public service that you can use and share as many times as you like. You simply add details like your NHS or travel insurance numbers, as these can help emergency responders access your healthcare records or handle costs when travelling abroad.

Sheffield Advanced Motorcyclists, well known for our quality assured advanced rider training, support the use of this card. It can be a critical safety tool. While training improves road safety, the card ensures you get the right help should things go wrong.

Download your Biker I.C.E. Card NOW, for safer rides and peace of mind!