In this week’s newsletter, we celebrate the success of the SAM Christmas party and reflect on the evolution of motorcycling culture. From the thrilling FIM Awards in Lausanne to the dramatic shift in bike registrations—adventure bikes now dominate the market—there’s much to explore. We highlight the impact of government policies
UK motorcycling this week has been defined by political frustration, creative industry responses, and fresh efforts to bring in new riders, especially younger ones.
Politically, the big talking point was the 2025 Autumn Budget, which motorcycling groups say missed a key chance to back bikes as affordable, low‑impact transport for
Riding in winter is a bracing experience that offers unique challenges and rewards. At Sheffield Advanced Motorcyclists, we embrace the cold, knowing that honing our skills in less-than-ideal conditions prepares us for unexpected summer weather changes. This newsletter highlights the latest innovations in motorcycling, from electric bikes designed for young
Despite last weekend’s heavy rain, some SAM members continued riding, Others enjoying the unusually mild days for coastal trips and social rides. Christmas preparations are in full swing, with a large collection of raffle prizes already secured for the SAM Christmas Party.
Poor weather has also highlighted bad behaviour
Jono & Aoife say THANK YOU for the incredible generosity of the motorcycling community.
This week’s motorcycling news has been dominated by **EICMA 2025** in Milan, where major manufacturers unveiled next-generation models. **Norton Motorcycles**, now owned by **TVS Motor Company**, launched four new bikes as part of its British
This week we start with a big thank you to social media group admins and followers for sharing the newsletter and engaging with the motorcycling community. It highlights the importance of hearing all views, encouraging members to spread the word about the upcoming Christmas Party and to book their places
Thank you to everyone who very generously donated to help Jono & Aoife. You can still donate, just use the QR code or follow the link. Thank you.
This week motorcycling was dominated by Triumph’s expansion and new market entrants amid regulatory shifts. Triumph confirmed it will release 33 bikes
What a week in motorcycling! Just when the biking season (not that we have one!) is winding down. the motorcycling world responds. We hate to see any rider struggling and rarely, one of our own members has a serious accident. It is even rarer for an Observer to be involved
SAM riders enjoyed crisp autumn rides this week, starting later to avoid frosty patches—though shaded areas still need caution. Politically, motorcycling faces setbacks. Despite 27,000 responses to a government consultation, the Department for Transport won’t introduce a national bus lane access policy, leaving decisions to local authorities. Only 35% currently
This week’s SAM update covers it all — from stormy local rides to thrilling pro racing! Plans are underway for the 2025 SAM Christmas Party, so keep an eye out for booking details. On the policy front, the UK still lacks a proper motorcycling strategy, with safety and security concerns
Riding a motorcycle comes with risks. In an accident, motorcyclists’ injuries are likely to be more serious than those of other road users. To reduce these risks, the Biker I.C.E. (In Case of Emergency) Card is a simple but essential tool for riders. It’s easy to use and convenient to carry. It can be folded to fit in your wallet and handed to anyone who needs it, not just accident responders.
The Biker I.C.E. Card contains all necessary information. It has contact information, important health, medical and doctor’s details, a list of medications and your doctor’s contact. If you’re in an accident, emergency services can use the card to quickly understand your health and medical needs t0 provide you with the best care possible.
Just fill in your email address below. We will keep you updated of any design changes. The card is given as FREE public service that you can use and share as many times as you like. You simply add details like your NHS or travel insurance numbers, as these can help emergency responders access your healthcare records or handle costs when travelling abroad.
Sheffield Advanced Motorcyclists, well known for our quality assured advanced rider training, support the use of this card. It can be a critical safety tool. While training improves road safety, the card ensures you get the right help should things go wrong.
Download your Biker I.C.E. Card NOW, for safer rides and peace of mind!