Sheffield Advanced Motorcyclists – Weekly Newsletter 12 September 2025
Table of Contents
Editorial
The July optimism for increased motorcycle sales has not materialised with a drop in August 2025 sales compared to those in 2024 (-11.5%). Also the year-to-date sales are down -17.2%. It’s easy to be gloomy about such figures, but they simply signal that we have to increase our effort in showing the economic, social and eco-friendly value of 2-wheel-powered bikes.
Try Ride, a new initiative from Phoenix Motorcycle Training, aimed at 16-24 year olds, has two new online modules. Whilst this is a very welcome development, it creates as many barriers as it tries to resolve. Read about the suggestions on how to make this initiative more effective. Perhaps, after Phoenix Motorcycle Training and the New Riders Forum, it could be evaluated to see what lessons can be learnt and how it might be made more widely available. The UK Government could include the initiative into the ‘Integrated Transport Strategy’. This would give the depressed motorcycle market a welcome boost. Such a scheme may also help to reduce the scaremongering, finger-pointing, labelling and stigmatising that motorcyclists currently have to endure. It would also need to be included in a specific ‘Vulnerable Road Users’ module for drivers. Now that could REALLY bring the motorcycle casualty figures down. Of course, there would have to be more innovators driving transport policy than we see at present.
Meanwhile, as the motorcycling demographic gets older, we have some great tips on how to keep the wheels rolling.
Understanding the SMIDSY. We all know it happens. You can find the latest updates by reading Kevin Williams evolving information on his webpage. He keeps it kept updated with the latest scientific research and very practical advice. It beats the knee-jerk reaction of instantly blaming others for the event. Altering a biker’s mindset may be more helpful than any other responses. It’s what advanced riders do – analyse, review and act.
You can follow this up by watching the latest in the Bennetts YouTube series: ‘Understand how drivers put motorcyclists at risk’. If you are a driver remember: say to yourself ‘Look and See’ twice. Ensure that your path is clear before you move. You could save a life each time you do it. That would leave any driver feeling good about being a safer motorist.
There has been a massive amount of news about the dangers of scooters and eBikes. Whilst the DfT asserts ‘Safety is our top priority and private e-scooters remain illegal on public roads’. Many members of the public clearly disagree. The ballooning costs to UK Police forces finding and removing illegal scooters and ebikes cannot be justified. It’s time to ban the importing, purchasing, ownership and use of these machines. Further, requiring any ebike rider to have a full L-category licence and insurance, BEFORE they are allowed to fully own one. It’s now an urgent problem causing distress to all sections of UK society.
Motorcycling public information campaigns seem to be more focussed on promoting the dangers of riding, with a constant drip-feed of highlighting statistics on the KSIs. We have to ask whether this is really a good use of the scarce funds. There is so much more economic, environmental and social value in motorcycling than the latest casualty figures alone will ever show. Road safety charities, manufacturers, component suppliers and representatives may be more helpful if they focussed on the promotion of positive driver/rider behaviour, public education, affordable continuous training initiatives and graduated licensing. Just a thought.
At the Saturday morning meet-up, there was a discussion about old rides. The SAM Committee, feeling a bit nostalgic, were sharing their first rides. Long-time SAM member Gerry shared the machine he used to ride around in the 1970s. You can learn more about it in the ‘History and Custom’ section. That seemed the most appropriate place to put the information! Also of interest, is the story of a police cell attached to a Harley Davison motorcycle. Now there is an idea for dealing with illegal ebikes! Ride safe and happy reading.
Your success is our success!
For Your Diary
Meetings
Next SAM Club Night
6th October 2025
7.30pm start for meeting at 8pm. Gives you time to catch up on what you’ve missed!
Treeton Miners Welfare Club
Arundel Street
Treeton
Rotherham S60 5PW
Next SAM Committee Meeting
25th September 2025
Details to be arranged
Online Motorcycling News
General



On Wednesday September 3, actor Charlie Dale finalised the Shaun’s TT100 charity ride with a get together at the Bike Shed in London along with some celebrity pals.Charlie embarked on a mission to visit 100 biker cafés within a month to raise money and awareness for the Brain Tumour Research Charity and Headway, in honour of his friend who passed away after a catastrophic brain injury.He completed the mission with a total of 103 cafés and has currently raised almost £7000 for the charities. Read more
The Imps Motorcycle Display Team will close permanently after more than half a century of inspiring young riders, following a decision by trustees this week.
Following the recent launch of their new Bantam and Scrambler models, Indian-owned BSA have confirmed they’ll stick with a three-bike range for the foreseeable future – even though an electric prototype is already built and waiting in the wings
The Sturgis Motorcycle Museum & Hall of Fame proclaimed the 2025 Sturgis Motorcycle Rally the most successful to date. The City of Sturgis reported a 14.1% increase in vehicle traffic, while the Museum claimed a 15% increase in attendence and a 20% rise in merchandise sales.The Sturgis Motorcycle Museum & Hall of Fame announced today that the 2025 Sturgis Motorcycle Rally was its most successful to date, with record-breaking attendance, sales, and community support. The museum’s success mirrors the overall rally’s impressive turnout, which saw a significant increase in visitors over previous years. Read more


Rider Health & Safety
Do you ride a motorcycle or know someone who does? If so, you’ll know that riding a motorcycle has some risks. In fact, statistics show that motorcyclists are much more likely to be involved in a serious or fatal accident than car drivers. This is why it’s important to take steps to reduce the risks and the Biker I.C.E. Card is one of the most effective solutions available.
The Biker I.C.E. Card is a simple, yet vital tool. It contains your contact details and essential medical information. In the event of an accident, emergency services staff can quickly access this information to help them decide on the right treatment for you. By carrying a Biker I.C.E. Card, you can ensure that emergency services staff have the information they need to take account of any ongoing health problems you have and any current treatments that you are receiving. This can make their job easier and your emergency care safer. Read more...
Tolstoy said, “The biggest surprise in a man’s life is old age.” I believe it.
One day I was a brash young buck who rode hundreds of miles per day and ground my footpegs down to nubs, and the next — surprise! — I was a limping wreck who kept Tylenol in his tank bag and memorized the precise location of every restroom along whatever route I was taking. Now, at 71, there are days when I ask myself if riding is more trouble than it’s worth.
It’s not just me. One cause of the hand-wringing and head-scratching about the lack of new, young riders coming into motorcycling is the steady exodus of older, experienced riders fighting a losing battle with chronic pain, diminishing reflexes and eyesight, and other age-related health issues. For a sport that legendarily involves “sitting here and twisting that,” riding is still a physical undertaking, one that exacts a toll on your body that only gets worse with age. Staying in the saddle well into your vintage years takes some adjustments and some compromises. Here are some of the challenges faced by older riders, and strategies for overcoming them. Read more
In Episode 15 of Better Riding, Michael Mann and professional riding coach Mark McVeigh break down the most dangerous driver behaviours motorcyclists face on the road—and the strategies you can use to protect yourself.
From SMIDSY incidents (“Sorry Mate, I Didn’t See You”) to distracted driving, tailgating, lane drifting, and more, this episode dives into why drivers often fail to notice riders—and how to stay safer by enhancing your risk awareness, positioning, and mindset.
You’ll also hear from Sam, a veteran rider who shares his training experience and explains why investing in rider education is one of the best ways to stay sharp on the road. Watch here…


Adventure & Touring



History & Custom
The 1980s served up more than big hair and synthesized pop music, it was a rad time for motorcycles, too. Before digital dashboards and traction control, motorcycles were raw and mechanical with a personality all their own. They were a poster on your wall right in between Madonna and Pat Benetar. Pop in a Prince cassette tape, and let’s take a trip back to the bikes that defined the 1980s.
‘Velocette Venom 500cc, Monza sidecar. Purchased when I was seventeen from Wilf Green, Abbeydale Road for £225. Another ‘if only’.
A Velocette Venom 500cc with a Monza sidecar was a combination of a high-performance single-cylinder British motorcycle and a specific type of racing sidecar, likely representing a rare and specialized configuration of a classic machine. The Venom was a popular 500cc motorcycle known for its quality and handling, while the Monza sidecar was designed for speed and competitive racing.
- Engine:
A single-cylinder, 499cc engine with a light alloy cylinder head and cast-iron liner, noted for its reliable performance.
- Development:
Evolved from the Velocette MSS motorcycle, it was developed to compete with the emerging twin-cylinder motorcycles of the era.
- Specifications:
The engine featured a high cam, short pushrods, and hairpin valve springs.
- Purpose:
A Monza sidecar was a type of racing sidecar, suggesting it was built for speed and maneuverability rather than everyday comfort.
- Likely Use:
The combination of a performance motorcycle like the Venom and a racing sidecar like a Monza would have been unusual but potentially effective for specialized events or even challenging long-distance records.
- Vintage Appeal:
A Velocette Venom with a Monza sidecar would be a collector’s item, combining two classic components into a powerful and unique outfit.
- Riding Experience:Riding such an outfit would demand a different skill set from that of a solo motorcycle, with particular attention needed to the extremities and the lack of a reverse gear.

A police officer on a Harley-Davidson motorcycle transporting a prisoner in a mobile booking cage, likely around the 1920s.
This “mobile booking cage” or “portable holding cell” was designed as a sidecar attached to the police motorcycle, allowing officers to transport detainees to the police station.
It was a practical solution for law enforcement, especially in rapidly growing cities like Los Angeles, where it streamlined the process of securing suspects.
The cage provided immediate containment of suspects, offering a secure and controlled method of transport before they could be taken to a more permanent facility.
This innovation addressed the challenges of urban policing by providing a mobile solution for managing detainees right on the streets. Read more
Kevin Williams
‘Try Ride’ – a fresh initiative to encourage young riders
If you saw Elevenses on Sunday August 24, you may recall I was talking about how both the age of motorcycles and their riders is rising steadily, but also mentioned that the number of riders who pass the bike test is too low to replace the older riders who come to the end of their own riding career.
Right on cue, Phoenix Motorcycle Training working with National Young Rider Forum (NYRF) have launched a new Try Ride initiative – an inclusive, stress-free motorcycle experience that young people can enjoy before committing to do a CBT.
Said to be designed for 16-24 year-olds just about to get into motorcycling, Try Rides aims to give budding riders their first experience of motorcycling, making it less scary and stressful to move onto CBTs and beyond. Read more
Review of Science Of Being Seen from 2013
As you probably know by now, for many years I worked alongside Kent Fire & Rescue Service on the award-winning ‘Biker Down’ accident scene management and first aid course. I was brought in to deliver the final module, which was all about helping riders understand why – even after decades of tougher driver training and dozens of road safety campaigns – drivers still fail to see motorcycle at junctions.
Although SOBS has made definite inroads – I got blank looks when I first talked about issues such as ‘motion camouflage’ and ‘saccadic masking’ – it remains a tough topic to cover because we still here all too often that the ‘Sorry Mate I Didn’t See You’ SMIDSY collision happens because “the driver didn’t look properly” – it’s one of the tick-boxes on the police STATS19 form and almost always gets a tick if the driver admits to the SMIDSY error. Read more
Degrees of Freedom, choices & CanGo? WillGo!
This mini-series of articles on collision avoidance started by looking at an article with some advice on avoiding the SMIDSY collision. It was fine as far as it went but unfortunately it didn’t go very far. Telling vehicles to look out for vehicles emerging from the left, the writer completely ignored the killer crash – where it’s an oncoming driver who turns across the rider’s path and INTO a side turning that apologises after the event. “Sorry Mate, I Didn’t See You”.
And that wasn’t the only omission – the possibility that the vehicle ahead might slow down and turn didn’t get a mention either. It’s not that these collisions don’t happen. They do. The crash with the oncoming vehicle turning into the side road is much rarer, but it’s usually a bigger collision because from the rider’s perspective it tends to come out of nowhere, and without any warning the rider struggles to lose any speed at all. Meanwhile, running into the back of a decelerating car is a worryingly-common collision. Read more
Whiteknights Blood Bikes
South Yorkshire Safer Roads Partnership
Every death and serious injury on the road is a preventable tragedy. Yet, on average, five people die every day on the road in the UK and 82 are seriously injured (10-year average from 2013-2022). This has to change. Help us by sticking to the rules of the road. Brake, the road safety charity
Motorcycling Organisations
IAM RoadSmart
100 motorists a day receive drink-drive endorsements as new research shows soaring cost for offenders
•108,000 drink-drive related endorsements added to individual licences over a three-year period
•Drink-driving could be costing offenders as much as £80,000, up 15 percent on five years ago
One hundred drivers a day have had drink-drive endorsements added to their licences in the past three years according to new research from road safety charity IAM RoadSmart.* Read more
ACEM
The European Association of Motorcycle Manufacturers (ACEM) expresses serious concern that the EU-US Framework Agreement of 21 August falls significantly short of addressing the trade challenges facing European manufacturers.
While acknowledging diplomatic efforts on both sides of the Atlantic, the agreement’s partial scope leaves the European motorcycle industry facing the new general 15% tariff on products exported to the United States. Furthermore, European motorcycles, parts, and accessories are now also subject to 50% tariffs on their steel content.
This unbalanced framework creates an economically unsustainable situation for European manufacturers, as steel represents a fundamental component in motorcycle construction. The persistence of punitive tariffs threatens the competitiveness of ACEM’s member companies and jeopardises jobs they support throughout Europe and in the US. The current arrangement effectively introduces discriminatory treatment that undermines decades of successful transatlantic business relationships. Read more
Motorcycle Industries Association
MCIA has today published the new vehicle registrations for the month of August 2025.
This includes Mopeds, Scooters, Motorcycles and some other specific sectors of the wider L-Category vehicle types.
New registrations for the month of August continue to show improvement above the overall year to date trend. Whilst not as strong an improvement as that witnessed in July, August continues to improve with a reduced decline in comparison to the same month in 2024. Total market volumes for the month closed at 6,846 units which resulted in a market decline of minus 11.5% Read more
National Motorcycle Dealers Association
“The new motorcycle market has displayed signs of recovery, steadying after last month’s sharp decline. However, with registrations still in the negative, it suggests consumer confidence has not fully stabilised at the beginning of Q3” commented Symon Cook, Head of National Motorcycle Dealers Association (NMDA), according to the latest figures published by Motorcycle Industry Association (MCIA).
New registrations in July saw improvement to -2.4% up 16% compared to last month’s -18.6% figure. Meanwhile, the “year-to-date” market slightly recovered to -17.8% compared to 2024. Read more
National Motorcyclists Council
The National Motorcyclists Council (NMC) has welcomed news that the Department for Transport (DfT) is considering options for reviewing the current training, testing and licensing regime. The NMC, along several motorcycling organisations and other road safety stakeholders were told the news by the Parliamentary Under-Secretary of State for Transport, Lilian Greenwood MP who attended a round table meeting of the Government’s Motorcycle Strategic Focus Group on January 20th to discuss licensing and other aspects of motorcycle safety and policy. Read more…
The Driver and Vehicle Licencing Agency (DVLA) has today (26th August) issued new guidance to some of its vehicle registration policies, making the rules around the notification of modifications to already registered motorcycles old and new more straightforward.
These changes follow a call for evidence which NMC member, the Vintage Motor Cycle Club (VMCC) responded to with the support of the NMC. Organisations in the four-wheeled historic vehicle sector also responded. As a result, the DVLA is replacing its existing policies on rebuilt and radically altered vehicles with three new sets of guidance that will apply to all vehicles, regardless of age. Read more
FEMA
A new study is sounding the alarm on the hidden threat all motorcyclists are aware of: the steel safety barriers lining thousands of kilometres of roads.
Motorcyclists across Europe are familiar with the dangers of slippery curves and unexpected obstacles. Researchers confirm that these barriers, designed primarily to protect car occupants, are a serious risk to motorcyclists in a specific type of accident: upright crashes. When a rider hits a barrier in an upright position, their chest or abdomen often slams directly into the sharp upper edge of the guardrail. The research paper calls for better guardrails to protect motorcyclists in these upright crashes. Read more
British Motorcyclists Federation
BMF submits response to Gov consultation on Autonomous Vehicles
BMF News 5 September 2025
The BMF has this week submitted its response to the Government’s Consultation on the Statement of Safety Principles For Autonomous Vehicle (AVs).
You can read the full response here
The original Automated Vehicles Act 2024 received Royal Assent on 20 May 2024 and provides a framework for the safe integration of AVs into UK society over the next few years. The Act introduces an authorisation process for self-driving vehicles with AVs required to undergo a self-driving test to ensure agreed safety benchmarks are met. These are outlined in the Secretary of State’s Statement on Safety Principles which will inform the regulatory framework around the introduction of AVs on UK roads, provide guidance on safety assessments and ensure AV deployment doesn’t negatively impact vulnerable road users. The principles will cover both pre- and post-deployment stages, including assessing AV safety impact and ensuring cybersecurity resilience . The safety principles will be centred around authorised AVs achieving “a level of safety equivalent to, or higher than, that of a careful and competent human driver.” Read more
Motorcycle Action Group
Why the government’s new consultation on “self-driving” cars matters more to riders than you might think
Tesla’s “Autopilot” has killed motorcyclists. That stark fact sits at the heart of a government consultation that could reshape how automated vehicles are marketed in the UK – and whether riders survive the transition to our automated future. Read more
New Rider Hub
What is Ridefree?
Ridefree is an award-winning enhancement to compulsory basic training (CBT), consisting of pre-course eLearning modules. Its aim is to help you prepare for your CBT and riding on the road.
How can it help me?
CBT should be an enjoyable experience. But there’s a lot to learn, and it’s normal to feel anxious about your first bike ride. The good news is that Ridefree will help you become a better and more confident rider…Read more.